Doug Powell is a designer with more than 30 years of experience in a wide range of design disciplines. A recipient of the 2014 Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis, and the 2014 Fellow Award from AIGA Minnesota, Doug is a lecturer, commentator and thought leader on design issues. He has presented at a variety of global conferences, forums, and universities including Beirut Design Week in Lebanon, Fortune's Brainstorm Design in Singapore, and Yale School of Management. He was on the jury of the 2018 Smithsonian Cooper Hewitt National Design Awards.
Between 2011-2013 Doug served as the national president of AIGA, the professional association for design, the largest and most established design organization in the world. Doug is Vice President of Design at IBM, where he is responsible for design leadership, design practices, and the community of designers company-wide.
There is massive demand for designers who have the skills to lead growing design teams in complex organizations, and a vast shortage of designers with the skills and experience to fill these demanding roles. As our generation of design leaders takes on increasingly substantial challenges, what skills will we need to adopt? Where will we find them, and how will we learn them? And how will these skills help us articulate the value of design in a powerful way?
Doug Powell, VP of Design at IBM, will look across the industry and around the world for examples of how designers are using their unique superpowers in powerful new ways.
Andy will take your questions for Doug.