Kristin Skinner is a design executive and recognized thought leader in design management and operations. She is co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, the first book dedicated to the organization, management, and operations of in-house design teams. A frequent conference keynoter and workshop leader, Kristin co-created and co-curates the DesignOps Summit series—the foremost design operations event—and has curated the Leading Experience conference. Her executive experience includes senior design leadership roles at Chase, Capital One, Adaptive Path, and Microsoft.
As companies of all sizes continue to accelerate building design capabilities, there is still very little common wisdom on what makes for a successful design organisation. While a focus on process, methods, tools, and outcomes is essential for credibility and traction, there is still a significant gap of knowledge when it comes to organisational and operational matters. So what are the most common issues - limited time and resources, involving the right people and teams, lack of proven value - which often have an impact on designer happiness and design team success. If we are to truly focus on the pillars of People, Practice and Platform, essentials for design orgs, then we need to champion the programs that support the desired outcomes for each pillar: happier designers, better designers, and more effective teams.
Andy will take your questions for Aaron and Kristin.
Companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers. So why aren’t more companies joining their ranks? We recognize that it’s not just the product of design or strategy, but the unseen stuff “behind the scenes” that ultimately affects quality. We need to intentionally design (and redesign and redesign) our organizations.
In this masterclass, we'll examine the 12 qualities of effective design organizations. We'll leverage industry examples for assessing a design organization, score our organization against each quality, and use the results to identify areas that need work. And we'll focus on the inflection points your teams may encounter, recognizing when your team is backsliding, and actively assess and take action.
The top 3 most common issues design teams face
Identifying what change looks like for your team
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