Speakers
Laura Yarrow
Laura is Head of Design for GOV.UK at the Government Digital Service (GDS) - the digital front door to all public services and information in the UK. With millions of visits each week, GOV.UK is a cornerstone of the nation’s digital infrastructure, connecting people to life-changing services when they need them most.
Over the past five years in government, Laura has led design at both GDS and HM Land Registry, applying her expertise in user-centred design to deliver accessible, effective services across the public sector. Her career spans more than two decades in the digital industry spanning web development, user research and design, providing her with deep experience in developing intuitive products that meet real human needs.
What drives her work is a curiosity about people: how they think, what they need, and why they behave the way they do. This people-first approach underpins her commitment to creating experiences that are simple, accessible, inclusive, and genuinely useful.
Outside of work, Laura enjoys time with her family, is attempting to write a book, wrangles an ever-growing garden, collects board games by the hundred, and plays the piano - enthusiastically if not always in tune.
About the talk
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