Alla Weinberg

CEO & Culture Designer, Spoke and Wheel

Alla is the CEO of SPOKE & WHEEL, a culture design & people development company that builds cultures of safety.

She is a culture designer & author who has incorporated her design background with the principles of neuroscience, positive psychology, and relationship research to offer the most customized and compassionate cultural solutions available.

In her book, A Culture of Safety: Building an Environment for People to Think, Collaborate, and Innovate, Alla delves into the tools, practices and rituals that help leaders create physical, emotional and psychological safety.

Alla Weinberg


Build Trusting Teams

According to Simon Sinek, “A team is not a group of people who work together. A team is a group of people who trust each other.” As design leaders, we know that trust is vital to team success and resilience, especially in current chaotic times.

But how do we actually build trusting teams when you can’t make people trust each other? While leaders can’t force trust within a team, they can build an environment where trust can flourish.

In this very interactive Masterclass, leaders will:

  • learn the anatomy of trust;

  • explore trust with self, with one other, and with the team;

  • practice having conversations about distrust

Leaders taking this Masterclass will leave with practical and actionable steps to begin building trusting teams.

Now sold out

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