GM of Store Management, Shopify
Originally from Ireland, and currently based in Vancouver, BC, Lynsey is the GM of Core Product at Shopify. With a background in design, project management, and business, she focuses on building RnD teams and practices in high-growth tech companies. Her true loves are ethnographic research and developing women in tech.
Prior to leading her multidisciplinary team of engineers, designers, and product managers at Shopify, Lynsey designed gaming & gambling experiences. Similar to her path at Shopify, the gaming company she worked for also hadn’t involved customers in their development process before. She created her first UX Research team there and has been building teams ever since.
"Getting a seat at the table" is often positioned as the ultimate goal. But getting the seat shouldn't be the goal. Creating incredible value for the company should. It often means being a great leader for your company first, and your discipline second.
Lynsey will share what she's learned and where she's failed in expanding her skills as her roles have expanded from a User Research team of one, to a 400+ UX team, to General Manager of the company's Core Product.
Andy will take your questions for Lynsey.