Bob Baxley

Bob Baxley is a design executive, advisor, mentor, and advocate who has built, managed, and led UX teams at some of Silicon Valley’s most respected companies. With a career spanning three decades, Bob's work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions of users around the world.

Currently, Bob serves as the Senior Vice-President of Design at ThoughtSpot, a business intelligence and data analytics platform. An advisor to Project Invent, Bob is committed to recruiting and inspiring the next generation of designers by mentoring individuals and advising organizations that are working to improve the profession and practice of digital product design.

Bob Baxley

About the talk

Kennedy, Kraft, and Kranz - Lessons from the Leaders of the Lunar Landings

The talk will discuss the role of vision, process, and people as illustrated by Kennedy’s speech calling for the Apollo program, the design and culture of Mission Control as envisioned by Christopher Kraft, and the role of Gene Kranz and his team of mission controllers as they encountered unexpected issues during the final moments of the Apollo 11 landing in 1969. These three facets of leadership will then be related to the challenges and opportunities of design leadership.

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