Bob Baxley

Bob Baxley is a design executive who lives and works in Silicon Valley. He most recently served as the head of product design at Pinterest where he built, led, and managed a multifaceted design team responsible for both the consumer- and business-facing elements of Pinterest.

Prior to that, Bob spent over eight years at Apple, where he served in senior leadership roles for Apple’s retail and ecommerce teams. As a director of design, Bob hired and led the creative team responsible for a broad variety of applications including the Apple Online Store, the Apple Store app, and the transactional areas of iPhoto and GarageBand. As director of design for Yahoo! Search, Bob built and led the design team that created Yahoo! Answers and designed other search-centric properties. Bob's career as a designer began at Claris Corporation, where he was lead UI designer for the initial releases of ClarisWorks and MacProject Pro.

The author of Making the Web Work, Bob is also a sought after public speaker, who shares his experiences and observations about a range of topics related to design, technology, innovation, and the culture of Silicon Valley.

Bob holds a BA in history and a BS in radio/television/film from the University of Texas at Austin as well as a master of liberal arts from Stanford University.

Bob Baxley

About the talk

Kennedy, Kraft, and Kranz - Lessons from the Leaders of the Lunar Landings

The talk will discuss the role of vision, process, and people as illustrated by Kennedy’s speech calling for the Apollo program, the design and culture of Mission Control as envisioned by Christopher Kraft, and the role of Gene Kranz and his team of mission controllers as they encountered unexpected issues during the final moments of the Apollo 11 landing in 1969. These three facets of leadership will then be related to the challenges and opportunities of design leadership.

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