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Kim Fellman

Kim Fellman Cohen leads Design Experience at Pinterest in sometimes sunny, sometimes foggy San Francisco. She believes in the power of discovering what you love and creating a plan to get you there. In her role, she leads a team that enables a world-class organization of designers to do their best work and build off of each other through growing their craft, career development and team culture.

Prior to Pinterest, Kim art directed band merchandise at Warner Music Group, got memes and listicles created for clients at BuzzFeed and even kept a Cayman Islands Hedge Fund's PR team humming. When she's not at work, you can find her making textile art, watching NY Giants football or trying to find the best bagel in the Bay.

Kim Fellman

About the talk

Building (and measuring) the Design Experience

Design Operations teams are increasingly being leveraged to solve ambiguous organizational problems like career development, culture or belonging - they’re cornerstones for any successful team. Creating a measurable strategy for these problems is complex, and it can be hard to prove the value of dedicating full-time resources to maintain this work in the long-run.

Based on our learnings at Pinterest, I’ll share how you can craft programming to solve for this problem space and measure success to prove value in dedicated resources.

Attendees will take away:

  • An understanding of this problem space and how they can use Design Thinking to create solutions
  • Tactical tips for developing programming and measuring their success
  • The value of having dedicated resources to own these problems

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