With a Product Design degree under his belt, Ray started his career in graphic design and advertising. He has since looped back into the world of product as the director of design at Back Market, a renewed tech marketplace leading the way in a shift toward a circular economy and freeing the planet from electronic waste.
Design has a seat at the table now, but what do you say? What do you stand up for? Are we really there just to make the business metric grow through experience efficiencies, or is the value of design to make the business stand for something other than just money in the pocket?