Join Sedef for a conversation with peers on this hosted lunch table.
Making change happen...
Transformation is hard. Ideas might be quick, but implementation and impact takes time.
As design leaders, how do we create change within an organisation? How do you pull together a coherent strategy with often conflicting priorities? How do you inspire your team to trust you as change their ways of working?
At this table we’ll share ideas, strategies, and challenges on making change happen.
To join this lunch table please sign up at the registration desk.
About Sedef
Sedef has dedicated the last 17 years to designing products and services that customers love. As the Digital Director of Student Experience at UAL she leads a team comprising UX, research, UI, software engineering, data and content. Having previously been the Chief Digital & Product Officer at Natural History Museum in London and Head of Digital at the British Council.
Prior to that Sedef was a consultant based at global creative agencies, where clients included private and public sector organisations of all sizes and at different stages of digital maturity.
Sedef brings scientific curiosity to her work, which she honed during her PhD, at the University of Oxford. She inspires people through her BBC appearances, speaking at conferences and mentoring the design community.
In this talk Sedef will share her experience of navigating change within large public sector organisations like the Natural History Museum. She will share the opportunities in transforming a large organisation to a customer focused culture, a few of the challenges and will give tips on how to stay motivated on the way.