Speakers
Chris How
Chris is the Head of Experience Design at Clearleft, an award-winning design transformation agency based in Brighton. He helps clients create meaningful audience-centred digital products and services through design leadership, strategic thinking, and robust research.
Chris is an advocate for using design to improve people’s lives and transform organisations. On the Clearleft website, you can read his thoughts on creating standout digital products and services.
He is passionate about sharing ideas with, and learning from, the UX community. He regularly runs training courses with clients, lectures students in design thinking at Sussex University and the University of Greenwich, and co-organises the popular unconference UX Camp Brighton.
About the talk
Design is a Time Machine to the future
The superpower of designers is to imagine and create potential futures. Designers add most value when they push boundaries not just pixels.
However, during times of change, there is increased business pressure for certainty. As a result, ideas become smaller and more predictable. Optimisation starts to trump transformation.
As design leaders, how can we move from taking tentative steps to making giant leaps?
In this talk, Chris will share stories from working with organisations and digital teams of all shapes and sizes. He’ll share practical strategies to help you and your team embrace change to deliver more ambitious and impactful work.
He’ll cover thoughts on:
- The ingredients for successfully creating change.
- Ways to get your whole team comfortable with change.
- Creating time for big ideas when the pressure is to deliver now.
- Encouraging bottom-up innovation from your team.
- Avoiding the trap of chasing low-hanging fruit and MVPs.
As we continue to navigate challenging times, this is a reminder of the power of design and the ability of designers to create a bold future.