More often than not, we’re leading through the unknown. The brief is fuzzy, the technology shifts daily, the stakes are high, and the impact is real. We’re told to embrace change, but in reality it isn’t all in, or all out, it’s the messy grey in between. And that’s exactly the space where leaders and teams need new ways of working.

In this talk, Ariba Jahan offers a candid look at what it takes to navigate that in-between. Drawing on her experience driving transformation across legacy organisations, startups, and agencies, she teaches how to build shared language in moments of uncertainty, create environments where experimentation is possible without glamorising failure, and work with AI in ways that build trust instead of eroding it.

You’ll walk away with grounded practices and mindset shifts to help you steady your team, maintain momentum, and find progress—even when the path isn’t clear.

Ariba Jahan

Head of Transformation, North America at Anomaly

Ariba Jahan is a globally celebrated technologist and organisational leader in product, consumer experience, and design innovation. As Head of Transformation for North America at Anomaly, she creates future-ready playbooks that champion responsible technology, reimagines relationships with consumers and drive transformative business growth.