Doing creative work in organisations that weren't built for it

A talk by Kuba Bartwicki, Head of Design at Government Digital Service

Creative work is joyful and messy, but the organisations we do it in love certainty and predictability. As our companies are being reworked by AI, shouldn’t design and its ability to navigate a fast-moving terrain, be finally having its moment?

This talk is a practical reflection on how to do creative work inside organisations that weren't built for it, based on years of work inside some of the UK's most complex institutions. It's about how to turn the fundamentals of your design practice - making, sensing, imagining - into a superpower inside your organisation.

Kuba Bartwicki

Head of Design at Government Digital Service

Kuba is a Head of Design at the Government Digital Service (GDS), working on products that help people in the UK get important things done, from paying taxes and accessing benefits to managing everyday tasks like driving and travel. His work focuses on the GOV.UK App and citizen-facing AI applications, shaping a more joined-up and proactive experience of government.

Before joining GDS, Kuba worked at a major national museum, a start-up, and as the founder of an independent music magazine, driven by a consistent interest in creating things that are useful, beautiful and enjoyable to work on.

https://www.linkedin.com/in/kubabartwicki/