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Leading from within: Purpose-driven leadership in practice

A talk by Birgit Geiberger, Global Head of Product UX Design at IKEA

Birgit will help us examine how leaders can demonstrate clarity, adaptability, and integrity in a complex world by adopting a regenerative approach that begins with self-leadership.

By applying regenerative principles to ourselves, we can lead in more sustainable, grounded ways. It involves understanding the values that inform how we show up, especially under pressure and in ambiguous situations, and identifying our sources of power so we can use them intentionally. 

Rather than viewing sustainability and ethics as external requirements, this talk positions them as integral to everyday leadership practice. It highlights how aligning values with action shapes both individual behaviour and the cultures and systems that leaders influence.

Ultimately, this session invites a more human-centred approach to leadership, one that recognises that how we lead ourselves directly shapes how we lead others and contributes to a more sustainable and responsible future.