Lunchtime conversation: How can ‘good taste’ become your ultimate competitive advantage?
A table by Chris How, Head of Experience Design at Clearleft
As generative AI flattens the bar for design execution and democratises creation across organisations, a team’s distinct sense of taste, not just their ability to produce, is emerging as the primary differentiator for business success and strategic influence.
Over lunch, we’ll collectively dive into the changing role of design and explore the questions:
- How do we define, cultivate, and scale ‘taste’ as a core competency within design teams when tools can generate endless polished options in seconds?
- In what ways can design leaders leverage taste to position their teams as indispensable strategic curators rather than just a production function?
- How do we convince non-design stakeholders that taste is a tangible, high-value business metric that drives experience, brand loyalty and market differentiation?
Come, share and discover practical strategies to shift your team's role from creators of assets to guardians of quality, and turn taste into your organisation’s greatest strategic asset.
