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SFJAZZ Center

San Francisco 2020

Leading Design brings together experts who lead design teams, oversee design direction and instil a culture of design within their organisations.
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Now in its fifth year, Leading Design is a sell out conference for people leading design teams, overseeing design direction, or instilling a culture of design within their organisations. Our past speakers have worked at Facebook, Netflix, IBM Design Studio, Spotify and Google. This year we are assembling a wonderful group of design leaders who will cover a wide range of topics to help you make the most of your Design Leadership journey.

Three reasons to join us at Leading Design San Francisco

Learn from industry leaders

Our industry leading speakers will share years of experience in finding talent, building culture, structuring and developing their teams, managing upwards, coping with stress, and maintaining personal wellbeing.

Connect with your peers

Design leadership can be hard; especially if you’ve not done it before. The best way to meet this challenge is through the support of your peers, so we’ve created plenty of opportunities to meet like-minded design leaders, swap war stories, and build relationships we hope will last the rest of your careers.

Experience a unique programme

Most conferences are focussed on practitioners. We’ve put together a unique programme of events designed specifically to hone your leadership skills. We hope that by the end of this conference we will have helped you tackle some of your most pressing challenges, helping you become the most effective design leader possible.
The Venue

SFJAZZ Center

The first stand-alone structure in the country built specifically for jazz, the SFJAZZ Center was designed by award-winning San Francisco architect Mark Cavagnero, who worked with acoustician Sam Berkow and theater designer Len Auerbach to create a main performance space with the acoustic quality of a great concert hall and the relaxed intimacy of a jazz club. That’s the Robert N. Miner Auditorium, a flexible, scalable venue that seats up to 700 people in close proximity to the musicians with superb sightlines and pristine acoustics tailored for jazz performance.

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