Kevin Bethune
President at ImagineCo Studio
Kevin serves as the President of ImagineCo Studio. ImagineCo. exists to build structures, tools and partnerships that turn imagination into a disciplined practice - designing resilient systems and creating long-term impact.
Kevin's background spans engineering, business and design in equal proportion over nearly 30 years of in-depth product experiences at enterprises including Westinghouse Nuclear, Nike and BCG, positioning him to help brands deliver meaningful innovations to enrich people’s lives. His polymath skillsets span strategic design, industrial design, future visioning and brand strategy to help world-class teams adapt and evolve to address latent needs within a dynamic marketplace.
His first book, Reimagining Design: Unlocking Strategic Innovation released with notable acclaim under the Simplicity: Design, Business, Technology, Life Series (The MIT Press) in March 2022. Kevin's second book, Nonlinear: Navigating Design with Curiosity and Conviction, released in February 2025.
Kevin also serves as a Board Trustee for ArtCenter College of Design, a Board Trustee for The Eames Institute of Infinite Curiosity, and a TV presenter for America ByDesign on CBS.
https://www.linkedin.com/in/kevinbethune/