Soo Basu
Sr Director, Product Design at Salesforce
Soo Basu is Sr Director, Product Design at Salesforce, a storyteller, and a UX designer with a proven track record of crafting inclusive, user-first experiences. A multiple-patent holder, she has led transformative design teams at Adobe Document Cloud, Microsoft Edge, Atlassian, and pioneered D&I for Microsoft’s Studio+91. She is a co-founder of WinD Women in Design, a community to empower women designers, and has also served as co-curator of the DesignUp newsletter.
Beyond professional design, Soo is a compulsive artist, journaling her life through drawings shared on her blog, inktales.me. As a design leader, wife, and mother, she seamlessly blends creativity, empathy, and authenticity into all aspects of her work and life.